Air Iceland Connect-brand to disappear?

According to Icelandic newspaper Morgunblaðið, Icelandair is thinking about discontinuing the Air Iceland Connect-brand, which flies domestic and to two destinations in Greenland. Its fleet consists of five aircraft; three DHC-8-200s and two DHC-8-400s.

In March of this year parent Icelandair already announced that it would integrate Air Iceland Connect's operations into its own organization as a cost-reduction measure. The plan, however, was to keep the airline running with its own AOC and brand. Now, it seems the plan might get revised and Icelandair will run everything under the Icelandair-banner.

Air Iceland Connect was founded in 1937 as Flugfélag Íslands and was rebranded to Air Iceland Connect in 2017.

Photo by Phil, kindly provided by AirHistory.net