Akasa Air unveils its brand identity

On 22 December, Indian start-up Akasa Air has unveiled its brand identity. It's symbol is a rising A which, according to the press-release, represents the spirit of flying, the aim of height and the pursuit of dreams. The airline also introduced a "It's your sky" slogan and said that the purple and orange colours in the branding reflect energy and warmth.

Akasa Air has ordered 72 B737MAXs at Boeing and will receive B737-8s and B737-8200s. The first MAX is expected to be delivered in the first quarter of 2022 and operations are to start in the summer.

Illustration by Akasa Air.