Brussels Airlines unveils new livery

At a ceremony at Brussels Airport on 18 November, Brussels Airlines unveiled its new corporate identity. The first aircraft in the new livery, and present at the ceremony, is Airbus A319 OO-SSO (2287), which was ferried in darkness on 17 November to Brussels after being painted at East Midlands. The Airbus is set to make its first commercial flight on 19 November.

During the presentation, the airline's CEO said "we want to clearly mark the start of the New Brussels Airlines. For our customers, who deserve the best, but also for our employees, who are committed to the transformation that we’re pushing forward and to which they contribute every day. That is why today, we present the visual translation of our new start. With this new brand identity, we are ready to show our customers, our employees, our partners and all other stakeholders that we are turning a page. As one of the four Lufthansa Group network airlines, we are building the way towards a promising future.  We see this new brand identity as a symbol of confidence in our company, re-emphasising our identity as Belgium’s home carrier".

According to the airline, the new logo, the nine dots on the tail, are all of different size, reflecting the diversity in the airline's customers, people and destinations. The blue in the livery became a bit darker "for a more quality and contemporary feel" and the red a bit warmer "to show our passion for people".

Repainting of the fleet will take, according to Brussels Airlines' Head of Customer Experience, Product and Marketing, several years as the airline will only repaint the aircraft when they are due for a new lick of paint in order not to waste resources.

Photo by Brussels Airlines.