Saudia launches new corporate identity

On 30 September 2023, Saudia launched its new corporate identity, featuring a new livery. The livery has a strong resemblance to its green retro livery used in the past. The rumours about a new livery were already swirling on the internet as more and more aircraft in the retro livery popped-up, which is now reveiled as the new one.

Next to a new livery, the airline also introduced new uniforms and a new app, which is powered by AI to "enhance the customer experience".

All new aircraft deliveries will feature the new image, while the current fleet will be repainted over the coming years.

Illustrations by Saudia.