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MIAMI — The Eastern Air Lines brand seems to be far from gone and forgotten.
The iconic and historic airline name will—pending on DOT approval—
take off on point-to-point missions to the Caribbean, South America, and even Asia.
In a letter addressed to the airline’s employees, current Eastern Airlines CEO, Steve Harfst,
noted that “in support of the development of our new corporate website and the promotion of our new business plan,
we have been working very hard getting the new Eastern Airlines ready for take-off.”
The new, new Eastern (now incorporated under Eastern Airlines, LLC),
emerged from bankrupt Dynamic International Airways in 2018,
which held all the intellectual rights over the iconic airline name, inherited from sister charter company, Swift Air.
Eastern has focused on charter services to a myriad of operators
scattered throughout North America and Europe
with its fleet of eight Boeing 767-200/300 aircraft.
Most recently, Eastern operated ACMI charters for Sunwing Airlines,
one of the affected carriers by the worldwide grounding of the Boeing 737 MAX.
But with the end of the summer season rapidly approaching,
the revived Eastern Airlines seems poised to come back with a boisterous business plan.
Porter notes that the new Eastern
is expected to acquire a fleet of several Boeing 767 and 777s,
with at least five second-hand 777-200s joining in by May 2020.
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