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In a super shocking announcement being made today at CES 2017, Kodak is bringing back one of their iconic films: Kodak Ektachrome 100. The announcement goes hand in hand with the emulsion being available in both Super 8 and 35mm still formats. Back in 2012, Kodak discontinued the film citing sales that weren’t as strong as they needed. Last year, 2016, was the fourth anniversary of its discontinuance. Kodak Ektachrome was recommended as the replacement for Kodachrome, and for a short time was Kodak’s only available slide film. Then it disappeared, and Kodak had none available on the market.
But in Q4 of 2017, we’re getting Kodak Ektachrome back.
ROCHESTER, N.Y. and LAS VEGAS, NV January 5, 2017 – Kodak Alaris announced at CES 2017 that it would be reintroducing the iconic KODAK PROFESSIONAL EKTACHROME transparency film for professional and enthusiast photography. The new EKTACHROME film will support 135-36x camera formats and be available in fourth quarter 2017.
KODAK PROFESSIONAL EKTACHROME Film has a distinctive look that was the choice for generations of photographers before being discontinued in 2012. The film, known for its extremely fine grain, clean colors, great tones and contrasts, became iconic in no small part due the extensive use of slide film by the National Geographic Magazine over several decades.
Resurgence in the popularity of analog photography has created demand for new and old film products alike. Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product.
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